In: Articles & News

Lead Generation Strategy #4: Email Marketing 

Email marketing is another lead generation strategy with a high ROI. It’s easy to do and doesn’t consume too much time.  

The first step in email marketing is to obtain a list of email leads. The simplest way to do this is to add a feature on your website, like a form or popup, that allows users to opt in to receive your marketing content. 

Once you have a list of subscribers, you can start working on creating engaging subject lines and email copy. For example, you can use email marketing to send out weekly blog posts, share company updates, or to market a special deal you’re offering. 

Popular email marketing platforms include HubSpot, Mailchimp, Constant Contact, and more. I suggest reaching out to multiple companies to learn which one best suits your needs and budget. 

The possibilities are endless, but don’t forget the ultimate goal of your marketing efforts is lead generation. So, in any emails you send, add a clear call to action (CTA) that points readers where you want them to go and keep track of who is engaging with the emails. 

Lead Generation Strategy #5: Referrals 

Referrals are one of the best lead generation strategies in that they cut out time spent qualifying leads and reduce expenses. These leads are also more likely to convert.  

The first step to getting referrals is ensuring you keep your customers happy. They’re not likely to recommend your company to a friend or colleague if they had a dissatisfying experience. 

Next, you need to ask for referrals from current and former customers. This could be as simple as thanking them for their business and asking them to recommend you to anyone who might benefit from your product or service.  

Looking back to Lead Generation Strategy #4, an email marketing campaign could also be an easy way to grow referrals. Create a list of current and former customers, compelling copy asking them to recommend your business, and you’re ready to hit send.  

Some other options for garnering referrals are an incentive program or a strategic partnership. With an incentive program, you can offer a benefit like a discount to the customer who sends business your way or rewards to both the referrer and the referred.  

For the latter, consider working with another business to pass leads back and forth where your services may overlap. An example would be a roofing contractor who refers customers to a framer that can fix structural issues, and vice versa. 

Lead Generation Strategy #6: Maximize Your Website 

One of the most beneficial lead generation strategies you can focus on is your website. Focus on SEO so that you appear high in the search results and your website is easy for prospective customers to find.  

It’s important to add forms to your most popular pages to convert users into leads. It would help if you also had a strong CTA on your homepage that prompted them to take action. Consider adding a live chat, as well, so that it’s easy to interact and answer questions.  

Keeping an up-to-date blog is also very effective for SEO. Focus on specific keywords you would like your website to rank for and write blog posts accordingly. Then, you can distribute these blog posts on your social media accounts and send out regular emails to your marketing content subscribers.   

If you’re struggling to get form submissions, pop-ups and gated content requiring users to submit their contact information to receive an asset, like an infographic or whitepaper, could help.  

There’s no harm in experimenting with what works and doesn’t work, but most importantly, make sure your website is responsive, easy to use, and focuses on your end goal (generating leads). 


Let a Partner Help  

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Our team at ABM Desk are experts in telemarketing lead generation. We are also a PCI Level 1 service provider.  

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