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The next telemarketing misconception: it’s outdated. With many businesses turning their heads towards digital marketing, it’s easy to let telemarketing fall by the wayside. However, this has been and continues to be a valuable tool for generating business.

In our digital world, people have learned to appreciate the value of conversation. As a result, they are more likely to remember an honest discussion than an ad they quickly scrolled past on the internet.

Telemarketing allows you to have an individualized approach and instantly receive feedback. It’s an opportunity to personally discuss with prospective customers what you do and why they could benefit from your offer.

3. It’s expensive

As with most forms of marketing, telemarketing will cost you. However, it also offers an excellent return on investment.

Outbound call center pricing models typically fit into three different categories:

  1. Hourly
  2. Pay for performance
  3. Hourly plus pay for performance 

Outsourcing your telemarketing services can free up time and allow your employees to focus on other business areas. In the long run, this can help you save money and resources.

4. Agents are only based in offshore call centers

There’s a common misconception that telemarketers are all based in offshore call centers and will have accents that might be difficult for your customers to understand. While this may be the case for some call centers, there’s an abundance of agents based here in the U.S.

You can even select your call center based on the region agents are located. For example, a Midwestern accent tends to be a more neutral accent for agents.

With thousands of telemarketing and call service providers in the U.S. and Canada, it’s time to debunk this myth!

5. Aggressive tactics

With the rise of illegal robocalls, telemarketing has unfortunately received some unfair blame. This is why it’s essential to ensure your telemarketing services comply and follow a customer-oriented strategy.

Telemarketing’s success relies on having a receptive audience and bringing value to your calls. It’s widely recognized that aggressive or dishonest tactics will damage your reputation and, ultimately, your results.

After all, it’s unlikely that a frustrated or annoyed prospect will want to buy your product or service.

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